Nestle Coffee Hearts Advertising: Keeping in touch even if it's just a cup of coffee

We will meet nearly 80,000 people in our lifetime

But I can keep in touch with you

Very few

Nestle grabbed this point

Made a great advertisement

Tell you

The significance of keeping in touch with our lives

Video content: In a large gymnasium, there are 80,000 people who met with the men, and these 80,000 people stood by district (family members, colleagues, classmates, lovers, strangers, etc.). The male master took to the main stage and said five sentences:

Do not remember my name, please sit down

I don't know if I'm a student during the student's nickname, please sit down

Don’t know who my life’s favorite person is, sit down

I haven’t seen anyone crying, please sit down

(At this time only five people are standing in the stadium)

Someone who broke contact with me later, please sit down

After the five sentences were over, there were no more standing people in the stadium. All the spotlights hit the man himself and showed his loneliness.

The video of 1 minute and 30 seconds, with a stadium of 80,000 people, will do the things that we will all think about in this life. In this world, besides the natural death, the two people can gradually alienate, that is, your life is rushing forward. .

Copywriting

Everyone will know nearly 80,000 people in their lifetime

Among all the people we know

Only a few people will become very special

keep in touch

Nestlé has established an excellent brand image worldwide. Nestlé Coffee is undoubtedly the most deeply rooted product among Nestlé's numerous products and is also the most popular instant coffee in the world. Nestlé Coffee's greatest advocacy abilities are to display the invisible ties between people and people. The maxims of the oral tradition are displayed in a few simple shots, allowing everyone to see the most intuitive results.

A good advertisement is not what you read after saying: "This advertisement is really good" is over, but you will say: "I will also buy Nestlé coffee and leave me the most special people in my life." .

keep in touch

Even if it's just a cup of coffee

But here to stay in touch means referring to maintaining effective social connections.

Our social circles are largely limited by geographical relationships, working relationships, and resource relationships. The average person climbs up in an organization. People in the social circle who can have influence and can learn from it, and who can help themselves can only be a few of the organizations. They must enter high-value social networks. It is difficult to circle.

The young people who have just graduated from the community and who are frequently contacted are not old classmates or new friends just like themselves. They are also keen to spend their time in social networking at the same level of the crowd, but few people will spend time building up long-term social relationships with seniors with high experience and experience, or those targeted customers in the same industry. Not to say that for social cowardice, it is only young people who rarely have this awareness. They rarely think about how to maintain this valuable social circle for themselves.

A good golfer knows how to make a beautiful follow-up action after passing the ball. Similarly, a good salesman knows how to effectively maintain contact with the target customer. Keeping in touch is very important to a successful person. It means that every interview and every call you make with the target customer is given high expectations.